About Us


My name is Nicole + I am the owner behind Jo-lee. 

Jo-lee is an online boutique located in Southern Alberta.

I am a stay at home mama of 2 boys that keep me very busy. I was looking for something to do from home so I could continue to stay home with my boys while they are growing up. I seen this boutique come up for sale a little over 2 years ago, and jumped right in! I have always loved clothing + fashion so this seemed like a perfect fit! This has been the perfect side hustle to keep me busy and allows me to have something for myself.. If you are a mom yourself, you will understand ;) As a mom, I find it so important to find something that you enjoy and love to do for yourself. Being a wife + mama will always be my top priority, but this is the perfect little addition. You will also see Jo-lee Boutique at lots of markets as this is where people can try on + see the items in person. I love meeting + talking to new people + meeting other small business owners, so obviously markets make me happy! My goal is to give you all cute, trendy, comfy clothing at an affordable price point. Sometimes all it takes is a new outfit that you feel confident + beautiful in to make you feel like a brand new person...and  that is what I want to provide to each of you because you deserve it! I hope you love everything that I bring in as much as I do! Thank you for stopping by :)